Tractus 3D Welcomes Director of Sales for the US Market

Extension to the United States

Tractus3D is experiencing rapid growth and continues to expand the partner network worldwide. Therefore we are very pleased to welcome Matt McEwan as Director of Sales for the United States. Based near Fort Worth TX, Matt is assigned for leading Tractus 3D’s penetration into the US market. He will be responsible for driving revenue and channel strategy for the three main market segments for Tractus 3D: Desktop, High-Temp ThermoPlastics, and Large Volume. Matt’s combination of his large-format 2D printing career (with Fortune 500 companies such as Avery Dennison and HP) with his 3D experience made him the first choice to lead this phase of Tractus 3D’s expansion.

Adding value

“I’m extremely excited and grateful to be joining a cutting-edge company such as Tractus 3D”, McEwan says. “Having spent time in the large-format 3D market I understand the value that customers are looking for in 3D solutions, where we excel, and where our competition comes up short. I’m looking forward to being able to deliver the value that customers expect.”

3D printing and next level advertising

Matt notices increasing interest for brands in innovation, especially around 3D print, to enhance their customers’ experience. More and more objects such as POS and displays are made in 3D and enriched with traditional printing and graphics methods. These techniques fit each other perfectly and advertising is definitely a market of which Matt owns all the necessary knowledge to be able to explain the usage of 3D printing in detail.

Maurits Blok, Commercial Director of Tractus3D: “We are extremely content to add Matt and his experience to our team of partners. This way we can offer our customers expertise faster, without compromising on content quality. Matt’s enthusiasm for 3D printing in general and our printer technology in particular will certainly lead to more satisfied customers and will help us to position ourselves in the United States.”